Rotten
Let's encourage people to make fools of themselves -- then mock them when they act foolishly!
Mark Feeney, Boston Globe
Czech Dream
2004 · 1h 30m · N/A
Crime, Documentary
Directed by
Vít Klusák
,
Filip Remunda
Overview
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
Director and cast
Critics on Rotten Tomatoes
Top critics, in their words
79%
Tomatometer
Fresh
A small but droll big-box comedy.
Michael Phillips, Chicago Tribune
Fresh
It's obviously more fun to watch Czech Dream than it was to experience the deception firsthand.
Jeff Shannon, Seattle Times
Fresh
The film wavers between nervous dread for the unsuspecting public and sheer gall at the number of consultants who agreed to help sell something nonexistent (for money, of course).
Robert Abele, Los Angeles Times
Fresh
In the post-Morgan Spurlock era of stunt docs, the open-endedness is welcome.
Joshua Rothkopf, Time Out New York
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