In its tight focus on the man, and its leisurely pace, the film creates an intriguing portrait of a figure caught between the Sixties and the present, and the self and the image.
Overview
BURT'S BUZZ is an in-depth and personal look at the life of Burt Shavitz, known to millions around the world as the "Burt" of the Burt’s Bees natural product brand. The documentary explores what it means to be marketed as an icon, and how that life differs from the one of the man behind the logo.
Director and cast
Critics on Rotten Tomatoes
Top critics, in their words
Shavitz is undoubtedly an intriguing fellow, but "Burt's Buzz" never quite finds what makes him tick.
Shapiro (How to Start Your Own Country) lets the story play out in a meandering fashion that echoes Shavitz's approach to life.
The film leaves the impression that it's telling the version of its subject's life that he wants us to hear.
A certain hirsute fellow in an engineer's cap, the one whose enigmatic kisser graces the Burt's Bees logo, is, it turns out, the real deal. And he's more of a character than any marketing guru could invent.
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